If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
Do not leave any sections of your CPA page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.
If you are using CPA for business, do it professionaly. Although social media presents a casual platform, you and your business must always be presented professionally. If you stay professional, people will always view you that way.
Likes won't pay your electricity bill, shares won't bring home the bacon and comments won't pay your employees' wages. None of these things directly help you turn a profit. You can easily advertise on CPA without ever investing in a CPA business page, so consider other options and how much money they can make you.
CPA marketing works best with a defined purpose. Figure out the purpose of your business's CPA page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your CPA marketing tactics to a single defined goal makes success easier to reach and easier to measure.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
Keep track of how your page is doing. Monitor your CPA page's traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn't. Keep track of this information so that you can better plan for the future.
Add pictures to your profile page. People love pictures and it really is see here true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.
Using CPA to generate business for your company involves nothing more than a few minutes of your time every day. Hopefully this article has taught you the most efficient and effective ways to put this marketing tool to work for you. With a little practice, your business will really benefit from what you can do with CPA!